Lloyd Flagship Store, Mumbai
Project Status: Completed
This store designed for lloyd shoes, germany, in collaboration with tata international, is nested in an old heritage portuguese building in mumbai. What better can mumbai offer than a beautifully located sea facing site in colaba. The old character of the building contributes majorly to the design with a striking contrast of plush interiors amidst rustic settings. A red line, which flows as a significant mark in all of lloyd products, unfolds into various forms, in the concept interiors designed for lloyd. A line on the floor pulled up in the third dimension, generates planes and surfaces, apt for displaying products. At places this line transforms into random ledges and shelves on wall surfaces, acting as platforms for display of varied leather products. The entire floor is divided into men’s and women’s section, with pauses in the corridor housing accessories like belts, organizers, executive bags, etc. Placid, white finishes, with ambient lighting, not only render a very tranquil character to the whole ambience but at the same time impart a very neutral backdrop for the display of products.